2015년 개정 영어 I 금성(최인철)2과 변형 문제 Ads, the Art of Words and Images?

 

2015년 개정 영어 I 금성(최인철)

2과 변형 문제

Ads, the Art of Words and Images?

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2015년 개정 영어 I 금성(최인철) 2과 변형 문제 Ads, the Art of Words and Images?

일반 워크북 형태의 문제에서 벗어나 The Makings가 만든

2015년 개정 영어 I 금성(최인철) 2과 변형 문제는

출판사에서 오랫동안 영어 번역과 교정을 하셨던 원어민 선생님과

현직에서 강사를 하고 있는 연구진들이 학생들을 위한

최상의 2015년 개정 영어 I 금성(최인철) 2과 변형 문제를 선보입니다.

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수능도 한꺼번에 공부하실 수 있는 자료입니다.

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https://themakings.co.kr/45/?idx=590

2015년 개정 영어 I 금성(최인철) 2과 변형 문제 Ads, the Art of Words and Images?

 

 

themakings.co.kr

2015년 개정 영어 I 금성(최인철) 2과 변형 문제 Ads, the Art of Words and Images?

 

The Makings의 2015년 개정 영어 I 금성(최인철) 2과 변형 문제는

총 10개의 유형으로 구성되어 있습니다.

 

1. 빈칸 채우기(객관식)

2. 글의 내용 일치/불일치(객관식/한글 선택지)

3. 글의 내용 일치/불일치(객관식/영어 선택지)

4. 글 끼어 넣기(객관식)

5. 어법(서술형)

6. 어휘(서술형)

7. 주제문(객관식/영어 선택지)

8. 어휘 빈칸 채우기(서술형)

9. 영작(서술형)

10. 요약문 완성하기(서술형)

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더메이킹스(The Makings)가 제작한 2015년 개정 영어 I 금성(최인철) 2과 변형 문제의 지문입니다.

 

1번 지문

You step out of your house, looking for a gym where you can regularly work out. You immediately take out your smartphone and start searching for the nearest gym with a good rating. After a few moments, a bright yellow poster catches your eye: it's a gym poster in which a man is standing between the black letters F and T. Look at the poster. Is the gym advertisement interesting enough to attract your attention? You can probably think of several factors working at the same time in this advertisement — the contrasting effect of yellow and black in a perfectly balanced rectangle and a strong impression from the word "FAT" changing into the word "FIT." Likewise, in order to increase their persuasiveness, modern advertisements use important factors such as artistic design, readable language, and technological trends (ART, for short) in a creative manner.

 

2번 지문

Most of all, artistic design should be considered for an advertisement to be both creative and effective. First, among the many factors used in design—color contrast, balance, rhythm, and more—the golden ratio is a great tool used to make an impressive advertisement. Let's have a little math talk here. The rule of the golden ratio based on the number phi (ϕ=1.61803398874...) was discovered by Fibonacci, an Italian mathematician. Phi (ϕ) is the ratio between the number series 1, 1, 2, 3, 5, 8, and so on, where the next number in the series is created by adding two neighboring numbers together. So, 1+1=2, and 1+2=3 and on it goes. When we divide two neighboring numbers (for example 3 into 5 is 1.666... and 13 into 21 is 1.615...) the ratio between them becomes closer to ϕ(1.618...). What's so amazing about this ratio? It's the fact that it has had a large impact on the design of advertisements and fonts. Also, recent studies show that people find logos using the golden ratio very attractive and balanced. Many of the most popular brands make a perfect balance in their logos, making use of the golden ratio to which our eyes are attracted. In addition, typography is a creative tool with which you can add extra artistic features to an advertisement. It is about designing letters to make the written messages more appealing. Typography is very effective because words are usually the first thing a person sees, and they can be used to express the overall feeling of the content. This means that a person can immediately understand what the ads are about.

 

3번 지문

Coming up with a catchy advertising slogan is essential for an effective advertisement. Keep it short — around six to eight words. It should grab the consumers' attention and convince them that your product is better than the others. To do this, advertisement designers use diverse strategies. Here is a collection of creative advertisements that uses rhymes and humor to make us think more about the product. This is a potato chips advertisement using a rhyme: "Once you pop, you can't stop!" This asserts its message in a more memorable and clearer way. It's much more effective than saying, "These potato chips are delicious." Humor also works in advertisements. This sign's slogan reads, "I'm a beach, NOT an enormous ashtray, okay?" What is this public advertisement trying to say? It is trying to encourage people not to leave cigarettes on the beach. By humorously making the beach seem human, eight simple words can make people feel that the beach is talking to them.

 

 

4번 지문

Finally, it's neither the design nor the slogan alone that makes an advertisement creative. You also need the perfect medium by which your advertisements are made available to the public. Usually, experts on advertising divide media into two categories: "old" and "new" media. Old media include television, newspapers, and magazines. Recently, advertisements have begun to use new media led by the Internet, mobile devices (tablets and smartphones), and digital signage. Simply put, digital signage refers to huge digital screens on which pictures and videos are displayed. It allows supersize advertisements to be freely displayed in public places like subway stations and movie theaters. The most important characteristic of new media is interactivity. In other words, it communicates with consumers using various technologies simultaneously including so-called big data analysis for personalized advertisements. Let's say you want to grab a bite to eat after you exercise. On the way home, you spot a large digital screen with fresh fruit on it. Your smartphone recognizes a QR code on the screen with which you can be informed of the location of a fruit store. While you read the store information, a list of other recommended stores pops up on your smartphone, so you can pick and choose where to buy your fruit. You now know that an advertisement is a combination of ARTs. As the old saying goes, the more you know, the more you see. So, from now on, see if you can find any of the three ARTistic factors whenever you see a wide array of advertisements. You will be surprised how much this can help you learn about creative ideas.

 

5번 지문

While the objective of a commercial advertisement is to sell a product, a public service ad is intended to change the public awareness of an issue to affect people's attitudes and change their behaviors. Advertising, in its noncommercial form, can be a powerful educational tool which is capable of reaching and motivating large audiences. Creative public service ads not only attract people's attention, but try to make them think about the issue, encouraging them to take a stand against unfairness in the world. While you can enjoy the creative skills used to create the ads on the left side, you can also share them to raise awareness of the issue.

You are also encouraged to propose your own creative solution to a problem that occurs in your own community. So get inspired! Slower is Better: If a car travels faster than the speed limit, the monitor displays its speed on the board. Stop Killing: By making us think of a dead seal, the poster shows that buying leather shoes is directly connected to killing animals.